OTHRStore, an eCommerce platform and support services platform created to help underrepresented brands grow and thrive, announced it has expanded its ecosystem of services and is actively adding additional brands to its platform.
With an initial focus on serving food and beverage brands, OTHRStore exists to combine its talents and resources to mitigate the effects of systemic barriers to business-building for underrepresented brands, while giving consumers a better way to shop for great products from diverse entrepreneurs.
“The system is failing a large group of entrepreneurs who struggle to compete due to inherent systemic barriers. OTHRStore’s mission is to help level the playing field and make it easier for these amazing brands and founders to flourish in the world and not be left out,” said Mark Feinberg, CEO and Founder, OTHRStore. “With shopping behaviors in 2021 largely shaping up as a continuation of 2020 trends so far, CPG and retail categories will continue to drive growth online, and OTHRStore will lean into these trends to support the underrepresented brand community.”
Read more HERE.